Year
2022
Team
Product Manager x 1
Product Designers x 1
Engineers x 4
My Contribution
User Experience
User Interface
Navigation & Search Filter Optimisation
01 Project Brief
When I was tasked to rebrand Condor Holidays’ website, I insisted on streamlining the search filter functionality since it is one of the most critical components of a travel website, where users rely on it to quickly find the holiday packages that match their specific needs.
→ Streamline the search filter functionality, making it more intuitive and effective in helping users find exactly what they were looking for with minimal effort across all devices.
02 Challenges
• The existing search filter was complex and inefficient, leading to user frustration and lost conversions.
• The search filter interface was not optimised for mobile devices, resulting in a suboptimal experience for users accessing the site on smartphones and tablets.
03 Process Overview
1. Visual Alignement
Remapped and redesigned the user journey to address the limitations of the original app.
2. Minimalist Layout
Designed a clean and minimalist interface to reduce cognitive load and enhance user experience.
3. User-Friendly Navigation
Created a layout with clear labels and logically grouped filters to guide users effortlessly through the search process.
4. Responsive Design
Optimised site navigation and search filters for smaller screens, including collapsible sections for improved accessibility and space management.
04 Process
Reskin & Rebrand
I reskinned and rebranded Condor Holidays’ website to align with the rest of the products contributing to a cohesive and visually appealing online presence that further reinforced Condor’s new image.
Before & After
Intuitive & Responsive Design
I designed a clean and minimalist interface that reduced cognitive load. The new layout was intuitive, with clear labels and logical grouping of filters to guide users through the search process effortlessly.
I made sure both the site navigation search filter were fully functional and user-friendly on smaller screens. This included using collapsible filter sections to save screen space and improve accessibility.
Original Navigation
New Navigation - Desktop
New Navigation - Mobile
Original Search Filter
New Search Filter - Desktop
New Search Filter - Mobile
05 Results
The streamlined search filter significantly improved user satisfaction by making it easier to find and select holiday packages that met their criteria. Users appreciated the simplified interface, a more intuitive and efficient search process, and mobile-friendly design.